Welcome to "BSitko" the blog.

Marketing and Technology are intertwined like never before. As a former IT professional turned Operations guru and Marketing major, I can't help but be truly confused with what I truly am and where I belong. Still, I have insights in a lot of it and I love to share. The fact that I get to do all of this in the greatest industry in the world, Multifamily, makes it all even better.

Oh, did I mention that I'm a father of 2? Sometimes, I like to share some things about that too. Confused yet? ...stay awhile, share what you'd like, comment on what gets you fired up, and drop me a line to say hi; it would be wonderful to meet you...

1
Why raising a daughter scares the crap out of me
2
The Job Change Conundrum
3
Apartments Overload
4
Ratings and Reviews – Oversaturation or Maturation?
5
Set Your Data Free
6
I need to start eating more carrots, I think
7
Why Multifamily apartment pricing is broken
8
Executing Quick Marketing Wins
9
In search of that shiny new penny
10
The most anti-industry multifamily post you will ever read

Why raising a daughter scares the crap out of me

I remember the first time I had to change my daughter’s diaper. I looked down at the area I’d only known on a casual basis and gasped at the mess. A black tarry substance had coated itself amongst the, ahem, folds and other, err, areas. Gross. Nervously, I grabbed a wipe and proceeded to pat delicately at the soiled sections. Pat, pat, pat. I stopped to admire my work. The mess was wet and smeared quite a bit but otherwise, very little had changed. A nurse, whose breathing I could hear and almost taste behind me, let out a deep sigh. “No, no. You’ll never get it out like that. Haven’t you ever changed a baby’s diaper before?” “Yes, my[…]

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The Job Change Conundrum

Some groups of people in this industry change jobs like I change my underwear – every few months. Their own personal job satisfaction is apparently hard to achieve or maybe it’s because they climb to the pinnacle of that position quickly and realize they don’t like the view. Some people give consulting a try which seems to be a great fallback for those individuals suited to dealing with that kind of stress. I’m not but God bless ’em. Some get scooped up in acquisitions, then are forced to stay in a place they loath, surrounded by people who are just as dismayed at their own sense of diminished self worth. Eventually they leave, after their non-compete contracts expire and go off to create[…]

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Apartments Overload

On the surface, Brad looks like a well meaning, great guy. Familiar. His arguments many years ago about Chaos Theory and the unpredictability of nature, were spot on, especially as it relates to dinosaurs. Seeing commercials for ILS’s wasn’t something anyone could’ve predicted. Nor would I have wanted to. Unless you need one, to most, apartments are pretty boring. I always wondered how anyone could make a commercial about apartments not sound like a commercial for life insurance. Earlier this year, we heard about how a change gonna come. What was the change a comin’? I remember the first time I saw it. I was sitting in front of my television, the screen faded, and The Good Wife went to[…]

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Ratings and Reviews – Oversaturation or Maturation?

Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had very little relevance and Google reviews was a land of crickets. As an industry we had many[…]

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Set Your Data Free

Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense of humor about almost everything. Nothing good comes from getting mad at the software you use. It’s only doing[…]

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I need to start eating more carrots, I think

I’ve developed a technique, that I haven’t exactly patented yet, which involves using my fingers in a coordinated effort to dip both ends of a french fry into a small vat of buffalo sauce. I have mastered the art of unfolding the burrito at Chipotle to pour in more hot sauce and put it back together again correctly so it doesn’t collapse into a total mess. I can eat hot wings without leaving a trace of meat and I enjoy cheese steaks with mayo and hots. I can toss a cheese ball in my mouth without paying attention. Girl Scout cookies don’t come in enough rows. I love to eat. I also make poor choices. My body responds to these terrible[…]

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Why Multifamily apartment pricing is broken

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

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Executing Quick Marketing Wins

This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things now, fast computers, and small devices you can hold. This generation makes up the majority of our new renters. This is who we[…]

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In search of that shiny new penny

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will[…]

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The most anti-industry multifamily post you will ever read

This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while collecting commissions. Leasing managers of all types are awesome too. Renting, delegating, being in charge of resident complaints, and sitting behind desks[…]

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Copyright © 2015. Created by Bill Szczytko.

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