Archive - November 2010

1
Managing and Measuring Leads
2
What I was thankful for this year
3
Why Cost per Lease is a terrible metric and what you can do about it
4
Disney’s Tangled, brands and whether it matters for apartments or not
5
Some tips and tricks for your next website redesign
6
Holiday Time! Some community events you can try out this year
7
How the elections can help your marketing efforts
8
Resident POV: The reasons why I’m moving out

Managing and Measuring Leads

Guest spotted in my first podcast today. Yes… FIRST. We talked about all the different kinds of metrics you can follow regarding your leads. In addition we talked about how we manage our leads at Maryland Management. I only lost my train of thought once… (so embarrassing). Seriously though if its something you’re interested in, here’s the link: Blog Talk Radio Presents Managing and Measuring Leads You can’t learn how to become good at podcasting by not doing it. At least I wasn’t wearing earrings. Happy renting everyone.

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What I was thankful for this year

Turkey day has come and gone this year. I over ate to an extreme and was sound asleep by 9:30. Anyone who has small kids can understand how stressful a day like Thanksgiving can be. But seriously… I’m really thankful for that. What else am I thankful for? I’m sure thankful for my kids. I love them. I’m thankful for my wife… who gave birth to them. The more I thought about it the more I realized that I’m thankful for my old job. Without it I never would’ve found and fallen in love with my wife. I’m thankful for my ex-girlfriend. Without her I never would’ve moved to Maryland and gotten that old job. I’m thankful for York College.[…]

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Why Cost per Lease is a terrible metric and what you can do about it

Due to our desire to measure everything, we inundate ourselves with reports. Some of these reports are invaluable and others have us spinning our wheels. One that is given way more credibility in this industry is the cost per lease. This report’s goal is simple; figure out if you’re spending money on lead sources that aren’t producing. I get why you want to measure that. Let’s all be honest here, measuring it accurately is very difficult. Daddy, where do leads come from? It isn’t how it used to be; not anymore. The internet has completely changed the landscape. Years ago when someone said they came from the Apartment Guide chances are that was where they found you. Probably the only place.[…]

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Disney’s Tangled, brands and whether it matters for apartments or not

I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up “Will you get off that thing and help me?” in time to see a row filled with merchandise for the new Disney Tangled movie. My first thought was that this movie isn’t even out yet. Then it got me thinking about how fantastic Disney is with their branding. Some Property Management companies choose to brand their properties and some don’t. Why? Disney’s Marketing Machine We[…]

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Some tips and tricks for your next website redesign

I make mistekes all the time. In fact I like to tell my boss “All the mistakes I made today were to learn.” 3 years ago I was asked to redesign our website. If my boss was to ask me to grade the end result, I would say a B. If you cornered me alone I would probably say B- or C+ depending on my mood. Don’t misunderstand, the site IS effective and overall I feel that it’s a good one (You be the judge by visiting) but maybe because I was so involved in the whole process I am more judgmental. There are things I love about it and there are things I wish I had done differently. Lately[…]

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Holiday Time! Some community events you can try out this year

Poor Thanksgiving. It seems that as soon as Halloween ends, I start to hear Christmas music in the stores. I saw my first Christmas commercial over the weekend; the DROID one with the snowman. As much as we’d like to wait to start our holiday planning until after Thanksgiving, we just can’t. The time to start coming up with ideas and strategies for your holiday community events is now. I am hoping that this blog post can turn into a collaboration… I will throw some ideas at you but I would really love to hear what you have tried, done, thought of, etc. Here are my low to no cost ways to celebrate the holidays at your community: Dear Santa[…]

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How the elections can help your marketing efforts

It’s election day. Over the last few months we have been inundated with political signs, waving street folk, ads, phone calls, and door to door visitors. Don’t get me wrong; I love the process. Having the ability to vote (and using FourSquare to check in at my polling place … did you?) is what living in a free society is all about. After many months of the gluttony that is political advertising, there must be something we can learn from all this. I’m happy to report that there is. Placement These political ad signs sure seem random; almost as if they were just staked scatter shot like at a shooting range. Much thought has gone into these sign locations though.[…]

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Resident POV: The reasons why I’m moving out

I’m not sure why I feel compelled to share my story with all of you. Perhaps it’s my generous nature or the fact that I’m really frustrated and am hoping someone out there will listen. Although my current leasing team has never bothered to know it, my name is Tim Milfauly. Bill Szczytko was gracious enough to let me use his account to publish this and for that I thank him. Take these little nuggets of wisdom and make sure you don’t make the same mistakes my Apartment complex did – to anyone – ever. When I call the office, I want to speak to someone. I’m glad you have specials for $899 and “for after-hours call the emergency number”.[…]

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