Managing and Measuring Leads

Posted by - Nov 30, 2010

Guest spotted in my first podcast today. Yes… FIRST. We talked about all the different kinds of metrics you can follow regarding your leads. In addition we talked about how we manage our leads at Maryland Management. I only lost my train of thought once… (so embarrassing). Seriously though if its something you’re interested in,

What I was thankful for this year

Posted by - Nov 26, 2010

Turkey day has come and gone this year. I over ate to an extreme and was sound asleep by 9:30. Anyone who has small kids can understand how stressful a day like Thanksgiving can be. But seriously… I’m really thankful for that. What else am I thankful for? I’m sure thankful for my kids. I

Why Cost per Lease is a terrible metric and what you can do about it

Posted by - Nov 23, 2010

Due to our desire to measure everything, we inundate ourselves with reports. Some of these reports are invaluable and others have us spinning our wheels. One that is given way more credibility in this industry is the cost per lease. This report’s goal is simple; figure out if you’re spending money on lead sources that aren’t

Disney’s Tangled, brands and whether it matters for apartments or not

Posted by - Nov 15, 2010

I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up

Some tips and tricks for your next website redesign

Posted by - Nov 11, 2010

I make mistekes all the time. In fact I like to tell my boss “All the mistakes I made today were to learn.” 3 years ago I was asked to redesign our website. If my boss was to ask me to grade the end result, I would say a B. If you cornered me alone

Holiday Time! Some community events you can try out this year

Posted by - Nov 8, 2010

Poor Thanksgiving. It seems that as soon as Halloween ends, I start to hear Christmas music in the stores. I saw my first Christmas commercial over the weekend; the DROID one with the snowman. As much as we’d like to wait to start our holiday planning until after Thanksgiving, we just can’t. The time to

How the elections can help your marketing efforts

Posted by - Nov 2, 2010

It’s election day. Over the last few months we have been inundated with political signs, waving street folk, ads, phone calls, and door to door visitors. Don’t get me wrong; I love the process. Having the ability to vote (and using FourSquare to check in at my polling place … did you?) is what living

Resident POV: The reasons why I’m moving out

Posted by - Nov 1, 2010

I’m not sure why I feel compelled to share my story with all of you. Perhaps it’s my generous nature or the fact that I’m really frustrated and am hoping someone out there will listen. Although my current leasing team has never bothered to know it, my name is Tim Milfauly. Bill Szczytko was gracious