Why Marketing and IT must succeed… together

Posted by - Jan 28, 2011

For so long IT and Marketing have lived in separate worlds. We’ve always eaten lunch at separate tables, watched different TV shows, and lived in different neighborhoods. Marketing’s goal is to deal with people, get customers fired up about the product and brand, and drive leads. IT’s goal is to make sure the systems that

How to force yourself to change

Posted by - Jan 21, 2011

I believe that people can change. Think about it… you changed direction and ended up here… right now… reading this. We change lanes. We choose the ham sandwich instead of turkey… sometimes… with mustard. Today I’ll add cheese on my Chipotle burrito… I figured I’d change it up; take the calorie hit. These are easy

Cut the crap and be real

Posted by - Jan 14, 2011

I didn’t want to write tonight. In fact while typing, my Chrome Browser went white and Windows promptly asked if I’d like to shut it down. But I am persevering in spite of Window’s insistence that I terminate. Today was a tough day but I’m not going to get Debbie Downer on all of you.

Why you might not be ready for Revenue Management yet

Posted by - Jan 11, 2011

Parts of this were taken from a post on Multifamily Technology 360. I used to own a Magic 8 Ball. For a short while I had myself convinced that it could really predict the future. One of the times I was aware of its power was the day I was in the back of class

Some over-hyped Technology you think you need but probably don’t yet

Posted by - Jan 7, 2011

I put together my first guest post. One thing I love doing is stirring the pot, generating conversation and making a few enemies…alright maybe not the last part. Below is a snippet of that post…head on over the Multifamily Technology 360 to check out the rest: Since the advent of the AS400 we’ve been hankering

The Dawning of a new Era

Posted by - Jan 6, 2011

A long time ago I used to write novels. These “adventure” stories were of exceptional quality and well written. The dragon would try to slay our hero, he would escape through a time machine and then have to find gold coins Indiana Jones style. I was in 2nd grade when I wrote them. My publishing