Why the Facebook news feed changes are easy to hate but why you shouldn’t

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” ~Arnold Bennett

After logging into Facebook this morning, I realized that the world as we know it is going to collapse in on itself. Facebook changing something fundamental like how you view your news feeds? Blasphemy! In case you hadn’t seen them yet here’s a quick run down on everything that Facebook changed:

What changed?

Facebook News Feed Changes

Holy COW what happened to my Most Recent?

According to the Facebook blog the news feed is now your own personal newspaper, showing you relevant content based off the last time you logged in. What do I mean? Rather than allow you to sort your news feed by your Most Recent, it combines your top stories and most recent into your main feed. Has it been 10 hours since you last logged into Facebook? Your news feed will show you Top Stories from the past 10 hours. Been a week? You will get a rehash of the past week in your Top Stories section. This will save time as you don’t have to rummage through tons of “Went to the doctors again for my stubbed toe.” or “The barn door is open.” posts.

The one thing people are forgetting in their freak out statuses from this morning is that as you log into Facebook more it will put your newest posts towards the top in your Recent Stories section. This is a big point to keep in mind.

Recent Stories section is there

Relax people, your most recent stories ARE there!

Why Marketers will love it. Any content you posted 10 hours ago has another shot at being seen again. People won’t have to scroll through tons of content to find your post and that’s a good thing. Remember that your posts will need to be relevant or Facebook won’t show them again. Having good content continues to be key here.

News Ticker is the bomb.

The news ticker now on display in the top right corner is an awesome feature. It borrows heavily from Google Plus’s notifications. The news ticker shows you all of the latest activity from everyone in your network. What’s so great here is this activity doesn’t include just interactions with you! If you click an item in the ticker it will allow you to interact with that post there rather than get redirected. Also very cool. Within a few minutes of using this ticker you’ll understand why I’m a big fan. As a caveat, it’s important that you make sure your sharing settings are how you want them. You can do that here.

Why the uproar? What’s the real problem?

One word: Change. People are creatures of habit; we get locked into routines. As the programmer for Maryland Management I do things like this all the time. You must adapt to the changing climates and evolve. To do that you must cut people off from old ways. How many people do you think would undo the changes to their news feed if they could? Everyone?

Facebook is trying to become a hybrid of our social media services like Google Plus and Twitter. Facebook subscriptions smell a lot like a Twitter follower. Facebook lists stink like Google Circles. Facebook is evolving… get over it.

The real problem is that people like Facebook for what they can do already – socially share things and engage with friends. They don’t care that this network wants to let you do all these other things. “Stop adding layers of crap I don’t want.” people would say. What do you say? Do you hate the new changes? Do you see the possibilities? Let’s talk about it.


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  • Rev579

    When you know who you are and what you do best, you have uncovered foundation and strength. When you strive to be like something else, this isn’t evolving, it is role confusion and the exit ramp to Unnecessary Ct.
    There isn’t a way to spin this. Too busy. Too busy failing to do what FB once did-connect people socially.

    • I would agree that Facebook might be trying to be too much to too many. It appears to be losing sight of what is most important. My wife is a good example of this. She wants to get in… look at the latest status updates based on AGE, comment, LIKE and then get off. She doesn’t want to learn lists or subscriptions or top posts or whatever else. She wants to connect with people and then go about her day.

  • Rox

    My only issue with it is the way they combined top stories & recent news. The old Facebook gave you the possibility of adjusting your settings so that only your newsfeed contained updates only from the people I was interested in reading about, I had hidden all the others. It worked perfectly fine for me. Now, in order to make sure I see all of the updates from people I’m interested in I have to subscribe and click “All updates” or “most updates”. Does facebook really think I have time to go through my friends and click each and every person I’m interested in following? That’s what the old newsfeed used to do for me. This is senseless and a waste of my time. 

    • I agree with some of what you say Rox but if you want to read updates from close friends then utilize your Close Friends list. THEN you have full control over whose status updates you read. You can also use the prebuilt Facebook lists too. This is the Circles aspect I referred to in the post. Let’s face it, you either want to READ or say different things to different people… most of the time. This lets you do that.

  • RickB

    I absolutely HATE the latest changes Facebook has made.  I want things back the way they were on 9-20-2011 where I could still make sense of it all.  These changes just make it harder and more confusing.  I giving it until the weekend….if Facebook doesn’t have enough sense to offer people the option to revert back then I’ll try to find another social network and BOYCOTT any advertisers I’ve seen on fb.  It may not bother them that I’m considering leaving facebook but I bet it will bother the people that buy ads that people are PO’d and will boycott them!

    • Sounds like you and millions of other people share that sentiment as well. I don’t agree with you mainly because I think change can be good. Ask yourself if you’re mad because they changed it and now you’re forced to learn it or there are real reasons why you hate it. I won’t let Facebook off the hook here though. I think they could have warned people ahead of time which would have given them time to prepare and adjust. That’s where they failed. We’ll know more of WHY today at the F8 conference. https://www.facebook.com/f8

      Thanks for commenting Rick.