What McDonald’s and a violin can teach you about customer perceptions

Posted by - Jan 30, 2012

“You are only as wise as others perceive you to be” ~M. Shawn Cole On the morning of Friday, January 12, a colorless man emerged from the metro at L’Enfant Plaza station in downtown DC wearing jeans, a t-shirt and a baseball cap. He found a spot near a trash can and withdrew a violin