Archive - 2014

1
Why Multifamily apartment pricing is broken
2
Executing Quick Marketing Wins
3
In search of that shiny new penny
4
The most anti-industry multifamily post you will ever read
5
An Anonymous Donor acquires The Owl
6
From rags to riches: The power of industry networking
7
Why I hate job titles
8
What’s the true definition of value?
9
The Heartbleed Security Bug: What’s been the effect on Multifamily?
10
The Feedback Dilemma

Why Multifamily apartment pricing is broken

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

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Executing Quick Marketing Wins

This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things now, fast computers, and small devices you can hold. This generation makes up the majority of our new renters. This is who we[…]

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In search of that shiny new penny

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will[…]

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The most anti-industry multifamily post you will ever read

This industry is the best one ever, filled with great people who love to share with others the great things they are doing. If you stepped outside of this industry and talked to others, those other industries would probably all say the same things about themselves. Heh. Still, we know that we’re the cool kids who steal the other industries’ lunch money. Plus, we’re much better looking as a group. All the types of people in this industry ARE awesome. There’s the leasing agent who answers the phone, grills prospects on their needs, and generally looks amazing while collecting commissions. Leasing managers of all types are awesome too. Renting, delegating, being in charge of resident complaints, and sitting behind desks[…]

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An Anonymous Donor acquires The Owl

(June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. “It proves the point that we will really buy anything.” said an anonymous source. “We needed a spokescreature and this owl had just the look we were going for. We do give a hoot about spreading information.” In an interview right after the acquisition, Bill Szczytko, BSitko’s founder and proprietor of the foundation, admitted that his team struggled with the right image but after[…]

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From rags to riches: The power of industry networking

Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard[…]

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Why I hate job titles

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able[…]

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What’s the true definition of value?

Last week my wife decided that our ten year old purple couch, with the worn fabric and small baby vomit stains we’ve never been able to remove, needed to go. Besides the obvious failings, it didn’t seat enough people and guests in our home would often have to sit Indian style (or should that be criss cross applesauce?) on the floor in the living room. So, as husbands must do, I spent several days last weekend trying to make my wife happy. We shopped. We labored. (I labored and she directed) We improvised. We stressed. We re-did. The living room looks better because of it. While shopping on Saturday for the perfect coffee table, one of the stores we visited[…]

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The Heartbleed Security Bug: What’s been the effect on Multifamily?

In the first week of April we received word that OpenSSL, the open source implementation of the SSL and TLS protocols, had been compromised. Over the past 2 years, this vicious flaw that raged throughout the internet, allowed hackers to steal encrypted data. If you’re like most people, up until recently, you probably had no idea what this technology even meant. Who cares, right? I just need to check Facebook one more time. Truthfully, though, the normal web protocol (http) is not very secure. If you’re smart and have the proper software, it’s possible to listen in on what computers are saying back and forth to each other. You could read passwords and usernames and credit card information and the[…]

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The Feedback Dilemma

For years now, we’ve used a free tool called Kampyle to collect feedback on our website. After a minute or two of browsing our site, customers would get a popup widget that asked them to rate the site from 1-5 and give comments on what we could improve. The great comments we’ve received over the years have led to many changes that have improved its usability. A month ago, Kampyle released their own full site redesign – which totally broke it. Links don’t function. I can’t log in. I cannot get my feedback data. I cannot see my website reviews. I’ve sent emails to them. I’ve filled out their feedback form. I haven’t received a single response. The irony of[…]

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