Category - Craigslist

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Executing Quick Marketing Wins
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In search of that shiny new penny
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The Craigslist Changes Fallout Part Deux: Moving past Craigslist
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The Craigslist Changes Fallout: Have posting tools become irrelevant?
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How to become a geeky apartment shopper
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The technological evolution of multifamily: Are you in it or overdoing it?
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Some helpful tips for making your Craigslist posts more effective

Executing Quick Marketing Wins

This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things now, fast computers, and small devices you can hold. This generation makes up the majority of our new renters. This is who we[…]

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In search of that shiny new penny

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will[…]

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The Craigslist Changes Fallout Part Deux: Moving past Craigslist

It’s been months now since Craigslist decided to give their user base a better search, user and mobile experience. Since my last article about the changes to Craigslist and the debate about posting tools, another major change was released. I think this latest change can put the debate to rest. If you watched the Webinar with Sarah Greenough on MFI, you know all about it. In December, Craigslist changed their Terms of Service and forced our users to agree to it. These terms mean that WE as Property Management Companies can be sued by Craigslist if we post ads using a posting tool. Here is the legal mumbo jumbo: [quote_box_center]USE. You agree not to use or provide software (except for[…]

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The Craigslist Changes Fallout: Have posting tools become irrelevant?

At the end of September, we joked internally about the changes coming to Craigslist. We didn’t actually know what they were going to be, only that they were coming. October is the Craigslist month of doom. Last year it was the Great Ghosting Ruckus that caused leads to vanish into a black hole of ads. Our leads dropped by half. This year, Craig and his team worked hard on finding new ways to take their service back from us freeloaders. Surprised about the Craigslist changes? Don’t be Truth is, none of us should have been surprised. Over the years, we’ve violated the Craigslist Terms of Service like Miley violated our sense of decency. We’ve done it to improve our vacancy.[…]

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How to become a geeky apartment shopper

It certainly isn’t your grandmother’s apartment search experience anymore. Not even close. You can imagine how the process used to be. Cup of freshly brewed coffee, a donut, the Sunday paper, all while making wide circles over ads that looked interesting. You’d gather up your list and head out on Monday morning, hit the streets, drive to some of your favorites or maybe you’d even pick up the phone and call around. Trouble with that approach, as we now know, is the limited amount of information you had at your fingertips. Newspaper descriptions manipulated by marketing departments have a tendency to be predictable, loaded with too many descriptive phrases (an inordinately quaint living space!) and certainly doesn’t fill in the[…]

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The technological evolution of multifamily: Are you in it or overdoing it?

“Humanity is acquiring all the right technology for all the wrong reasons.” ~ R. Buckminster Fuller Our payroll person often tells the story about how, back in the day, she used to enter employees’ time in the computer system using punch cards. 30 years later that story, of course, is hilarious. Punch cards? Oh wow. Now? Properties enter their information into our intranet portal. Much fancier, less holes. Despite 30 years of progress there’s one thing that hasn’t changed. Filling out a time sheet. For you to get paid, you have to tell your employer how many hours you’ve worked. Technology isn’t reinventing the time sheet, it’s just making it easier. Our payroll lady appreciates it but at the end[…]

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Some helpful tips for making your Craigslist posts more effective

Founded in 1995, Craigslist is the dominant player in classified websites. When you’re thinking about selling or renting something, the first site that comes to mind is Craigslist. It’s that awareness (and the fact that it’s free!) that makes it so effective as a lead generating tool. Alright fine, we know it’s not sweat equity free but there are no monthly or pay per ad charges for posting… yet? As simple as creating and posting an ad on Craigslist is, there is definitely an art to creating effective ones. I’ll be honest, I was never that type of guy who could walk up to a woman, spark up a conversation, and ask for her phone number. I’d get too nervous,[…]

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