Category - Leads

1
Why Multifamily apartment pricing is broken
2
Executing Quick Marketing Wins
3
In search of that shiny new penny
4
A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)
5
The Craigslist Changes Fallout Part Deux: Moving past Craigslist
6
The Craigslist Changes Fallout: Have posting tools become irrelevant?
7
Email lead exhaustion: Do we really need them all?
8
Multifamily in transition: The future of the ILS
9
Happy Birthday BSitko.com! The dawning of a new era 2012 style…
10
RealPage acquires MyNewPlace: Marriage made in heaven?

Why Multifamily apartment pricing is broken

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

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Executing Quick Marketing Wins

This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things now, fast computers, and small devices you can hold. This generation makes up the majority of our new renters. This is who we[…]

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In search of that shiny new penny

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will[…]

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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)

Trying to reach perfect lead attribution is like trying to learn to fly with a pair of chopsticks and chewing gum. People just use way too many websites to get all the information they need to make the best choice. All we can do as marketers is simply the best we can. When going over our reports last year and discovering that our website had turned into a source code catch-all, we decided to try something different. Create sub-domains for your marketing. Here’s what I mean. Click on this link: http://iamanerd.bsitko.com. The iamanerd is the subdomain here. Do you notice when you click on this link it redirects you to a blog post I wrote? Notice the Google Analytics code[…]

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The Craigslist Changes Fallout Part Deux: Moving past Craigslist

It’s been months now since Craigslist decided to give their user base a better search, user and mobile experience. Since my last article about the changes to Craigslist and the debate about posting tools, another major change was released. I think this latest change can put the debate to rest. If you watched the Webinar with Sarah Greenough on MFI, you know all about it. In December, Craigslist changed their Terms of Service and forced our users to agree to it. These terms mean that WE as Property Management Companies can be sued by Craigslist if we post ads using a posting tool. Here is the legal mumbo jumbo: [quote_box_center]USE. You agree not to use or provide software (except for[…]

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The Craigslist Changes Fallout: Have posting tools become irrelevant?

At the end of September, we joked internally about the changes coming to Craigslist. We didn’t actually know what they were going to be, only that they were coming. October is the Craigslist month of doom. Last year it was the Great Ghosting Ruckus that caused leads to vanish into a black hole of ads. Our leads dropped by half. This year, Craig and his team worked hard on finding new ways to take their service back from us freeloaders. Surprised about the Craigslist changes? Don’t be Truth is, none of us should have been surprised. Over the years, we’ve violated the Craigslist Terms of Service like Miley violated our sense of decency. We’ve done it to improve our vacancy.[…]

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Email lead exhaustion: Do we really need them all?

3% of anything isn’t much. If you handed me a pizza, and only let me have 3% of it, I’d be upset and still hungry. If I only allowed you to read 3% of this post, you would’ve finished it a sentence ago. Yet, considering that less than 3 percent of emailers sign a lease, leasing agents have to spend countless hours wasting 97% of their time working them. I suppose, before I boo-hoo about the trials and tribulations of working our email leads, I should mention that, at times, converting any type of lead can be a drag. People don’t call back, they tell you on a tour how beautiful the apartment is and then you never hear from[…]

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Multifamily in transition: The future of the ILS

Ask Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It’s a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009, their mission was to try to get residents to engage with each other and share their experiences. It’s a good concept. The problem? Residents and prospects aren’t passionate about apartments. Apartments are boring. RentWiki has noticed the shift to ratings and reviews and are rebranding themselves as RentAdvisor soon. So what do people want then? When shopping around, they want to read comments from other[…]

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Happy Birthday BSitko.com! The dawning of a new era 2012 style…

I’m glad you’re here. Been busy today? Here – have a cupcake. I baked them myself. It’s my birthday you know. Not the man behind the curtain’s no, no… his birthday was weeks ago. It’s my birthday – BSitko.com! I turn one. Aren’t you happy? Last year around this time, the curtain man typed his credit card number into my host here and started me up. He pushed install, tried his hand with some crappy graphics and had no real focus. Social media? Marketing? Technology? Life? Parenting? I kept trying to tell him to pick a topic and stick with it. Instead he ignored me and wrote. Boy oh boy did he write. I’ve got to give him some credit[…]

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RealPage acquires MyNewPlace: Marriage made in heaven?

This is from a guest post on Mike Brewer’s Group published yesterday. “Every noble acquisition is attended with its risks; he who fears to encounter the one must not expect to obtain the other” ~ Pietro Metastasio A curious thing happened on the way home from work yesterday. I was parked at a light and as usual decided to glance down at my phone to see what had changed in social media since 5 minutes ago. Luckily I had TweetDeck up, I refreshed it and that cool looking blue background with white text announced that RealPage had acquired MyNewPlace. If you’re hearing this announcement for the first time right now your first reaction is probably WOW. I know mine was.[…]

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