Multifamily | BSitko

The Job Change Conundrum

Aug 10 2015

Some groups of people in this industry change jobs like I change my underwear – every few months. Their own personal job satisfaction is apparently hard to achieve or maybe it’s because they climb to the pinnacle of that position quickly and realize they don’t like the view. Some people give consulting a try which seems to be a great fallback for those individuals suited to dealing with that kind of stress. I’m not but God bless ’em. Some get scooped up in acquisitions, then are forced to stay in a place they loath, surrounded by people who are just as dismayed at their own sense of diminished self worth. Eventually they leave, after their non-compete contracts expire and go off to create[…]

Jun 22 2015

On the surface, Brad looks like a well meaning, great guy. Familiar. His arguments many years ago about Chaos Theory and the unpredictability of nature, were spot on, especially as it relates to dinosaurs. Seeing commercials for ILS’s wasn’t something anyone could’ve predicted. Nor would I have wanted to. Unless you need one, to most, apartments are pretty boring. I always wondered how anyone could make a commercial about apartments not sound like a commercial for life insurance. Earlier this year, we heard about how a change gonna come. What was the change a comin’? I remember the first time I saw it. I was sitting in front of my television, the screen faded, and The Good Wife went to[…]

Jan 30 2015

Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense of humor about almost everything. Nothing good comes from getting mad at the software you use. It’s only doing[…]

Nov 21 2014

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

Oct 17 2014

This is from a post on Apartminty in their ongoing “Quick Marketing Wins” series. The opinions expressed in here are mine. At first they called it the Now Generation, but I guess that had too many letters in it, so they officially named it the Y Generation but Google prefers you to call them the C Generation. Whew. Either way you look at it, these Millennial‘s want things NOW and are used to getting it that way. I speak as if this Generation is outside of my own. Err, let’s change the subject. If you’re under 35, you’re used to YouTube, getting things now, fast computers, and small devices you can hold. This generation makes up the majority of our new renters. This is who we[…]

Oct 10 2014

Over the years, I’ve always felt that industry marketers have always been on the lookout for the shiny new penny. They lift rocks, scrape off the moss, roll it around in their hand, stare at it and hope it’s the next thing that will bring the new residents in. If you think I’m just being curmudgeonly by saying these things, think about the new concepts that have been discussed over the years: Should you go all in on the ILS’s? What about SEO? Are there any more acronyms we can make up? How do you utilize email drip campaigns? Is posting to Social Media the answer? Will I rent more apartments by using Facebook? What about reviews? Do they matter? Will[…]

Jun 27 2014

(June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. “It proves the point that we will really buy anything.” said an anonymous source. “We needed a spokescreature and this owl had just the look we were going for. We do give a hoot about spreading information.” In an interview right after the acquisition, Bill Szczytko, BSitko’s founder and proprietor of the foundation, admitted that his team struggled with the right image but after[…]

Jun 26 2014

Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard[…]

Jun 17 2014

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able[…]

Category - Multifamily

The Job Change Conundrum

Apartments Overload

Set Your Data Free

Why Multifamily apartment pricing is broken

Executing Quick Marketing Wins

An Anonymous Donor acquires The Owl

From rags to riches: The power of industry networking

Why I hate job titles

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