Welcome to "BSitko" the blog.

Marketing and Technology are intertwined like never before. As a former IT professional turned Operations guru and Marketing major, I can't help but be truly confused with what I truly am and where I belong. Still, I have insights in a lot of it and I love to share. The fact that I get to do all of this in the greatest industry in the world, Multifamily, makes it all even better.

Oh, did I mention that I'm a father of 2? Sometimes, I like to share some things about that too. Confused yet? ...stay awhile, share what you'd like, comment on what gets you fired up, and drop me a line to say hi; it would be wonderful to meet you...

1
An Anonymous Donor acquires The Owl
2
From rags to riches: The power of industry networking
3
Why I hate job titles
4
What’s the true definition of value?
5
The Heartbleed Security Bug: What’s been the effect on Multifamily?
6
The Feedback Dilemma
7
A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)
8
What being middle aged really means…
9
If you remember THIS, you’ll probably rent more apartments
10
Raising kids is like this…

An Anonymous Donor acquires The Owl

(June 27, 2014) – In a recent move that caught the entire multifamily industry by surprise, an anonymous donor (The Donor) from a popular multifamily industry blog, acquired the Owl from the “BSitko foundation for the technologically challenged”. The owl supplants the original non-descript logo for the website with a fancier design, inspired by the acquisition. “It proves the point that we will really buy anything.” said an anonymous source. “We needed a spokescreature and this owl had just the look we were going for. We do give a hoot about spreading information.” In an interview right after the acquisition, Bill Szczytko, BSitko’s founder and proprietor of the foundation, admitted that his team struggled with the right image but after[…]

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From rags to riches: The power of industry networking

Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard[…]

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Why I hate job titles

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able[…]

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What’s the true definition of value?

Last week my wife decided that our ten year old purple couch, with the worn fabric and small baby vomit stains we’ve never been able to remove, needed to go. Besides the obvious failings, it didn’t seat enough people and guests in our home would often have to sit Indian style (or should that be criss cross applesauce?) on the floor in the living room. So, as husbands must do, I spent several days last weekend trying to make my wife happy. We shopped. We labored. (I labored and she directed) We improvised. We stressed. We re-did. The living room looks better because of it. While shopping on Saturday for the perfect coffee table, one of the stores we visited[…]

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The Heartbleed Security Bug: What’s been the effect on Multifamily?

In the first week of April we received word that OpenSSL, the open source implementation of the SSL and TLS protocols, had been compromised. Over the past 2 years, this vicious flaw that raged throughout the internet, allowed hackers to steal encrypted data. If you’re like most people, up until recently, you probably had no idea what this technology even meant. Who cares, right? I just need to check Facebook one more time. Truthfully, though, the normal web protocol (http) is not very secure. If you’re smart and have the proper software, it’s possible to listen in on what computers are saying back and forth to each other. You could read passwords and usernames and credit card information and the[…]

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The Feedback Dilemma

For years now, we’ve used a free tool called Kampyle to collect feedback on our website. After a minute or two of browsing our site, customers would get a popup widget that asked them to rate the site from 1-5 and give comments on what we could improve. The great comments we’ve received over the years have led to many changes that have improved its usability. A month ago, Kampyle released their own full site redesign – which totally broke it. Links don’t function. I can’t log in. I cannot get my feedback data. I cannot see my website reviews. I’ve sent emails to them. I’ve filled out their feedback form. I haven’t received a single response. The irony of[…]

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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)

Trying to reach perfect lead attribution is like trying to learn to fly with a pair of chopsticks and chewing gum. People just use way too many websites to get all the information they need to make the best choice. All we can do as marketers is simply the best we can. When going over our reports last year and discovering that our website had turned into a source code catch-all, we decided to try something different. Create sub-domains for your marketing. Here’s what I mean. Click on this link: http://iamanerd.bsitko.com. The iamanerd is the subdomain here. Do you notice when you click on this link it redirects you to a blog post I wrote? Notice the Google Analytics code[…]

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What being middle aged really means…

“Middle aged is when you’re faced with two temptations and you choose the one that will get you home by 9 o’clock.” – Ronald Regan The gross realization that I am a man who has reached mid-life happened suddenly. I was taking my dog for a walk one evening last summer and as is the normal, I needed to use a doggie bag fairly quickly. There were no trash receptacles nearby so I had to carry the tied up bag in my left hand. 30 minutes later, as I got closer to home, I needed to use another bag. My dog eats a lot. With the leash and new bag in my right hand, and the tied bag in my[…]

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If you remember THIS, you’ll probably rent more apartments

There is no such thing as love at first sight. Certainly there are those butterflies that get your stomach queasy and make you think irrationally. Just five more minutes on the phone, you tell yourself, I want to share just one more thing with this person who fascinates me in ways I cannot explain to anyone outside of me. Real love, though, must be built using layers. I can tell you when I wanted my girlfriend to become my wife. It wasn’t a moment that caused a light to shine down from the heavens or a choir of angels to show up and begin to sing their harmonious song. It was much more subtle than that. My wife laughs. Loudly.[…]

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Raising kids is like this…

As I’ve told my wife, raising children isn’t necessarily hard work but a lot of repetitive work and constant reminders. Brush your teeth. Stop hitting your sister. Leave that alone. Get your hands out of your pants. No, you shouldn’t put ranch dressing on your fingers and eat it. One day last fall, while walking around a crowded festival we mistakenly thought the kids would like, I overheard an older couple talking: “You know what I always say, right?” “No, honey, what’s that?” “Raising kids is like getting pecked to death by a duck.” I laughed out loud. I wanted to hug that man for putting something into words that I was having trouble describing. What is having kids really[…]

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Copyright © 2015. Created by Bill Szczytko.

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