Welcome to "BSitko" the blog.

Marketing and Technology are intertwined like never before. As a former IT professional turned Operations guru and Marketing major, I can't help but be truly confused with what I truly am and where I belong. Still, I have insights in a lot of it and I love to share. The fact that I get to do all of this in the greatest industry in the world, Multifamily, makes it all even better.

Oh, did I mention that I'm a father of 2? Sometimes, I like to share some things about that too. Confused yet? ...stay awhile, share what you'd like, comment on what gets you fired up, and drop me a line to say hi; it would be wonderful to meet you...

1
The one thing about your residents you probably forgot today
2
The Craigslist Changes Fallout Part Deux: Moving past Craigslist
3
Is there a limit to giving great customer service?
4
To Live…
5
A landmark new ruling that might help our case against ApartmentRatings’s anonymous postings
6
What RealPage will hopefully buy next
7
The Craigslist Changes Fallout: Have posting tools become irrelevant?
8
Why I have trouble taking myself that seriously.
9
A list of some of my favorite social tools and why you should be using them too
10
Traffic cures, car boogie, and the death of Google Reader

The one thing about your residents you probably forgot today

It was in the way she held her 4 year old son tightly against her chest, a crack of hallway light drifting into his dark bedroom. He was sobbing softly. She could feel his warm body through his Cars footy pajamas. “Honey, you are burning up. Let your mommy take your temperature.” It was in the way three generations of men lounged on the couch with the television blaring the football game. The moms and wives were sitting around the table in the other room talking and laughing and sharing. The fragrance from their open bottle of wine was filling their noses. It was in the way the newlyweds poured over their parsimonious bank statements in the dining room, his[…]

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The Craigslist Changes Fallout Part Deux: Moving past Craigslist

It’s been months now since Craigslist decided to give their user base a better search, user and mobile experience. Since my last article about the changes to Craigslist and the debate about posting tools, another major change was released. I think this latest change can put the debate to rest. If you watched the Webinar with Sarah Greenough on MFI, you know all about it. In December, Craigslist changed their Terms of Service and forced our users to agree to it. These terms mean that WE as Property Management Companies can be sued by Craigslist if we post ads using a posting tool. Here is the legal mumbo jumbo: [quote_box_center]USE. You agree not to use or provide software (except for[…]

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Is there a limit to giving great customer service?

Think of a company who gives great customer service and you probably immediately think of Zappos. The famous, insane and often heroic customer service stories are the things of legend. The 10 hour customer service call, how they refused to accept the wrong pair of shoes (donate them to charity they said) and sent the correct ones to the customer and how Zappos can even find local pizza delivery shops still open at 12am. These stories are feel good. They give hope that there are companies out there that really do care about their customers. The goal, of course, for all of these efforts is to create customers for life. Over the years, I’ve read endlessly about how customer service[…]

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To Live…

It was when I was in the 6th grade that I first realized the true finality of death. It was a watershed moment. I imagine you’ve had one of those moments too. You’ve been running the marathon that is life, and something triggers you to jump out of the race and pause; maybe grab a cup of Gatorade, wipe your brow and contemplate things. I remember one of the first times that ever happened to me. Halfway through 4th grade, a nice couple moved into that vacant white colonial, with the faded red shutters, that sat across my small New Jersey street. They would often come over and hang out with my parents. I was much too young to drink[…]

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A landmark new ruling that might help our case against ApartmentRatings’s anonymous postings

There was a decision handed down just a few short days ago (January 8th, 2014) that I think will have quite a big impact on your anonymity with ratings and reviews online. The court decision was from a case in Virginia: Yelp vs Hadeed Carpet Cleaning. The owner of this establishment said that there were anonymous users leaving bad reviews about his company on Yelp. That’s no surprise right? What was different about this case was Hadeed felt that these individuals weren’t real customers of his. This last point is the most important because it established a Yelp terms of service violation. His attorneys issued a subpoena demanding the list of seven anonymous reviewers. The final ruling from the judge[…]

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What RealPage will hopefully buy next

I still can’t believe ActiveBuilding’s owners were forced to accept millions of dollars to become part of a large conglomerate. Here’s a question for all of you. Is RealPage really a conglomerate or just a big corporation? Maybe they’re simply a company who collects other companies – like the way my grandmother used to collect stamps. I’m not real sure. Truth be told, I’m not the sharpest tool in the shed, especially when it comes to business law. What I do know was that watching RealPage pick up another unlucky company got my creative juices flowing. Why, you ask? Well, it sure seems that RealPage has been buying a lot of things lately. I thought that if I could come[…]

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The Craigslist Changes Fallout: Have posting tools become irrelevant?

At the end of September, we joked internally about the changes coming to Craigslist. We didn’t actually know what they were going to be, only that they were coming. October is the Craigslist month of doom. Last year it was the Great Ghosting Ruckus that caused leads to vanish into a black hole of ads. Our leads dropped by half. This year, Craig and his team worked hard on finding new ways to take their service back from us freeloaders. Surprised about the Craigslist changes? Don’t be Truth is, none of us should have been surprised. Over the years, we’ve violated the Craigslist Terms of Service like Miley violated our sense of decency. We’ve done it to improve our vacancy.[…]

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Why I have trouble taking myself that seriously.

I’ve read lots of blog posts in my day. Most of them talk about this sales technique, this fancy new gadget, why social media helps with this or that or why you’re a dummy if you can’t analyze your metrics right. There are lots of smart and overly serious people out there in the blogosphere. It’s not that I want people to think I’m some dimwit who is neither insightful nor progressive; of course I don’t. But unlike a lot of people, who we’ll file under the “too smart and serious for their own good” crowd, it’s hard for me to take myself that seriously. Here’s why: I never realized the term “wearing Daisy Dukes” actually referred to Daisy Duke.[…]

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A list of some of my favorite social tools and why you should be using them too

We’re all busy creatures. We don’t always have time to keep a backup of our lives, stay on top of the latest blog posts, check ESPN, backup your attachments from Gmail, save articles for later, or keep an eye out for that used table and chairs set you’ve been looking for on Craigslist. We need stuff to help out. Although I’ve been using these social media tools for over a year now, I’ve come to really rely on them to do all sort of cool stuff. I did another video to show you some more dance moves, share some personal stuff, and talk about some of my favorite social tools. I hope you enjoy it. I’ve included some links here[…]

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Traffic cures, car boogie, and the death of Google Reader

The Google Reader announcement, that it was shutting its doors on July 1st 2013, really shook me up. Okay, my emotional distress is a slight exaggeration, as it is just a software program, but still though, it compelled me enough to at least make a video again. I hope you like the topic, as well as the choreography help, for those stuck in their vehicles on the way to and from work. Linked to the very funny picture over at Spin sucks.com

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Copyright © 2015. Created by Bill Szczytko.

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