Tag - Marketing

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Apartments Overload
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Ratings and Reviews – Oversaturation or Maturation?
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Set Your Data Free
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Why Multifamily apartment pricing is broken
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From rags to riches: The power of industry networking
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Why I hate job titles
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What’s the true definition of value?
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The Feedback Dilemma
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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)
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If you remember THIS, you’ll probably rent more apartments

Apartments Overload

On the surface, Brad looks like a well meaning, great guy. Familiar. His arguments many years ago about Chaos Theory and the unpredictability of nature, were spot on, especially as it relates to dinosaurs. Seeing commercials for ILS’s wasn’t something anyone could’ve predicted. Nor would I have wanted to. Unless you need one, to most, apartments are pretty boring. I always wondered how anyone could make a commercial about apartments not sound like a commercial for life insurance. Earlier this year, we heard about how a change gonna come. What was the change a comin’? I remember the first time I saw it. I was sitting in front of my television, the screen faded, and The Good Wife went to[…]

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Ratings and Reviews – Oversaturation or Maturation?

Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had very little relevance and Google reviews was a land of crickets. As an industry we had many[…]

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Set Your Data Free

Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense of humor about almost everything. Nothing good comes from getting mad at the software you use. It’s only doing[…]

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Why Multifamily apartment pricing is broken

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

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From rags to riches: The power of industry networking

Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard[…]

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Why I hate job titles

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able[…]

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What’s the true definition of value?

Last week my wife decided that our ten year old purple couch, with the worn fabric and small baby vomit stains we’ve never been able to remove, needed to go. Besides the obvious failings, it didn’t seat enough people and guests in our home would often have to sit Indian style (or should that be criss cross applesauce?) on the floor in the living room. So, as husbands must do, I spent several days last weekend trying to make my wife happy. We shopped. We labored. (I labored and she directed) We improvised. We stressed. We re-did. The living room looks better because of it. While shopping on Saturday for the perfect coffee table, one of the stores we visited[…]

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The Feedback Dilemma

For years now, we’ve used a free tool called Kampyle to collect feedback on our website. After a minute or two of browsing our site, customers would get a popup widget that asked them to rate the site from 1-5 and give comments on what we could improve. The great comments we’ve received over the years have led to many changes that have improved its usability. A month ago, Kampyle released their own full site redesign – which totally broke it. Links don’t function. I can’t log in. I cannot get my feedback data. I cannot see my website reviews. I’ve sent emails to them. I’ve filled out their feedback form. I haven’t received a single response. The irony of[…]

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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)

Trying to reach perfect lead attribution is like trying to learn to fly with a pair of chopsticks and chewing gum. People just use way too many websites to get all the information they need to make the best choice. All we can do as marketers is simply the best we can. When going over our reports last year and discovering that our website had turned into a source code catch-all, we decided to try something different. Create sub-domains for your marketing. Here’s what I mean. Click on this link: http://iamanerd.bsitko.com. The iamanerd is the subdomain here. Do you notice when you click on this link it redirects you to a blog post I wrote? Notice the Google Analytics code[…]

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If you remember THIS, you’ll probably rent more apartments

There is no such thing as love at first sight. Certainly there are those butterflies that get your stomach queasy and make you think irrationally. Just five more minutes on the phone, you tell yourself, I want to share just one more thing with this person who fascinates me in ways I cannot explain to anyone outside of me. Real love, though, must be built using layers. I can tell you when I wanted my girlfriend to become my wife. It wasn’t a moment that caused a light to shine down from the heavens or a choir of angels to show up and begin to sing their harmonious song. It was much more subtle than that. My wife laughs. Loudly.[…]

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