Tag - facebook

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A list of some of my favorite social tools and why you should be using them too
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How to become a geeky apartment shopper
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Multifamily in transition: The future of the ILS
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The 2011 Best of BSitko.com
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For personal or for brands, why the Facebook ticker is a home run.
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Why the new Facebook insights might make you rethink your Facebook strategy
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Today’s Question: The new Facebook… Innovation or Annoyance?
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Why the Facebook news feed changes are easy to hate but why you shouldn’t
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New Facebook features, iPhone 5 announcement, Google+ API launched?…Friday wrap-up time!
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Checking In: Foursquare, the new Facebook locations and why it doesn’t go far enough.

A list of some of my favorite social tools and why you should be using them too

We’re all busy creatures. We don’t always have time to keep a backup of our lives, stay on top of the latest blog posts, check ESPN, backup your attachments from Gmail, save articles for later, or keep an eye out for that used table and chairs set you’ve been looking for on Craigslist. We need stuff to help out. Although I’ve been using these social media tools for over a year now, I’ve come to really rely on them to do all sort of cool stuff. I did another video to show you some more dance moves, share some personal stuff, and talk about some of my favorite social tools. I hope you enjoy it. I’ve included some links here[…]

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How to become a geeky apartment shopper

It certainly isn’t your grandmother’s apartment search experience anymore. Not even close. You can imagine how the process used to be. Cup of freshly brewed coffee, a donut, the Sunday paper, all while making wide circles over ads that looked interesting. You’d gather up your list and head out on Monday morning, hit the streets, drive to some of your favorites or maybe you’d even pick up the phone and call around. Trouble with that approach, as we now know, is the limited amount of information you had at your fingertips. Newspaper descriptions manipulated by marketing departments have a tendency to be predictable, loaded with too many descriptive phrases (an inordinately quaint living space!) and certainly doesn’t fill in the[…]

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Multifamily in transition: The future of the ILS

Ask Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It’s a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009, their mission was to try to get residents to engage with each other and share their experiences. It’s a good concept. The problem? Residents and prospects aren’t passionate about apartments. Apartments are boring. RentWiki has noticed the shift to ratings and reviews and are rebranding themselves as RentAdvisor soon. So what do people want then? When shopping around, they want to read comments from other[…]

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The 2011 Best of BSitko.com

It’s amazing to think that this blog is nearly a year old. I’ve written far more words than I could have imagined writing back in January. This year I’ve created lots of conversation, turned some people off, and maybe… just maybe…inspired others. Here’s a list of the top stuff that people have read on this blog this year. Enjoy and here’s to a great 2012. Top posts from 2011. Reasons why managing apartmentratings.com is no longer optional This is just a little post that got published in several trade magazines, generated several TV appearances, and got my photograph on the cover of Time magazine. Okay only none of those is right but it was my top post this year. Hope[…]

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For personal or for brands, why the Facebook ticker is a home run.

It’s been nearly a month since the new features were released to Facebook users. The outcry has calmed down and people have adapted to how Facebook has changed. These new features, we’ve come to see, are changing the way you use the social network. Top stories and the timeline (which isn’t officially out yet) are all great things but I feel that the ticker’s impact is far greater. Let me explain, for those that don’t know, how the ticker works. The ticker is that pane on the right hand side of your Facebook page that shows you, in real time, all of your friends’ latest activity. The activity you see is based on one of several things: 1) If you’re[…]

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Why the new Facebook insights might make you rethink your Facebook strategy

There goes Facebook changing things again. Due to these recent changes, the big question businesses have been asking over the past few weeks is “What’s in it for us?” or more specifically – “How will all of these changes affect our pages?” We’re beginning to figure that out as Facebook today has rolled out their new insights panel and the “…are talking about this” metric. Let’s dive into what these changes mean. According to Facebook, this new metric scores engagement based on the last 7 days using this criteria: The number of unique people who have created a story from your Page Post. Stories include liking, commenting on or sharing your post, answering a Question or RSVPing to an event.[…]

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Today’s Question: The new Facebook… Innovation or Annoyance?

“For the first time ever in a single day we had 500M people use Facebook.” – Mark Zuckerberg Back in July the rage was Google Plus. Lots of us couldn’t get enough of it. Great engagement, interesting platform with high expectations, and the Google name. It was a social network that was going places. In fact it had a lot of us wondering whether Facebook was the next MySpace. Last Friday, Facebook answered with a flash grenade and caused minor ripples with their new subscriptions model. The talk was that it was a way to incorporate Twitter into Facebook. Its purpose is to give us peons a way to follow celebrities on Facebook without that whole friending thing. Overall it[…]

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Why the Facebook news feed changes are easy to hate but why you shouldn’t

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” ~Arnold Bennett After logging into Facebook this morning, I realized that the world as we know it is going to collapse in on itself. Facebook changing something fundamental like how you view your news feeds? Blasphemy! In case you hadn’t seen them yet here’s a quick run down on everything that Facebook changed: What changed? According to the Facebook blog the news feed is now your own personal newspaper, showing you relevant content based off the last time you logged in. What do I mean? Rather than allow you to sort your news feed by your Most Recent, it combines your top stories and most[…]

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New Facebook features, iPhone 5 announcement, Google+ API launched?…Friday wrap-up time!

Been a crazy week with the Facebook changes, Google Plus API release and iPhone 5 metallic case announcement. Grab your cup of coffee or tea or road soda and let’s do a quick overview of the new stuff this week. Facebook adds subscriptions. BOOM. Twitter is great for lots of reasons but one is the ability to follow other people’s tweets. I’ve always thought that there should be a happy medium on Facebook rather than the full “friend” commitment currently required. There was a “hack” to follow someone on Facebook. It required you to friend request someone and if they didn’t accept your friend request (and didn’t block you) their public posts would still show in your news stream. This[…]

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