It certainly isn’t your grandmother’s apartment search experience anymore. Not even close. You can imagine how the process used to be. Cup of freshly brewed coffee, a donut, the Sunday paper, all while making wide circles over ads that looked interesting. You’d gather up your list and head out on Monday morning, hit the streets,
Like a lot of other nerds, I watched the release of the new Microsoft Surface tablet with much interest. Being touted as an iPad killer, there was much hype behind Microsoft’s reimagining of the tablet experience. The problem, of course, turned out to be Microsoft’s failure in managing that experience correctly. The curvy angles for
3% of anything isn’t much. If you handed me a pizza, and only let me have 3% of it, I’d be upset and still hungry. If I only allowed you to read 3% of this post, you would’ve finished it a sentence ago. Yet, considering that less than 3 percent of emailers sign a lease,
Our Property Management system’s iterations look like DOS and Outlook 97’s love child. It’s ugly. It’s loaded with features that are cumbersome and counter intuitive. The accountants, of course, love it. “If you say GL I say Entry… GL, Entry, GL, Entry!” For those leasing agents and managers misfortunate enough to have to use it’s
Let me tell you a sad story. The story begins in a meeting room, where a group of people are sitting around and chatting about a document. In its current form, the document doesn’t allow for new processes and needs to be changed. Over gallons of coffee and chocolate, they decide that multiple documents need
Just before Wade Hewitt, Vice President of Apartmentratings.com spoke at the Apartment Internet Marketing Conference back in April, I was the guy in the back of the room, holding a bag of rotten tomatoes, with my hand fully loaded, ready to toss. “Apartmentratings.com in this very room! Can you believe our luck? As an industry,
The notification, the popup, the vibration, the phone call telling you they sent you one; these are the many ways we get our emails today. And yet, given how ubiquitous it is these days, it’s amazing how many people still have no clue what they are doing. Listen … I’ll be the first to tell
This is a combo post written by Bill Szczytko and Peggy Hale: We weren’t fortunate enough to travel to Boston for NAA this year. Honestly, watching our Facebook friends post status updates about their travel and arrival at Logan Airport, photos from hotel room windows with great views (like Israel Carunungan’s) and not so great
“I grew afraid of the blank white screen with the flashing cursor.” You see that? I did it! Now I’m four sentences in! Can you believe it? You’re probably wondering what I’m talking about. That’s a fair thing to ask. Most of you saw the first sentence in this post as just a sentence, an
Ask Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It’s a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009,