Tag - Social Media

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Ratings and Reviews – Oversaturation or Maturation?
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A list of some of my favorite social tools and why you should be using them too
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Claimed Google Local listings bug. Are your claimed listings affected?
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Information freedom: why you should smash those corporate silos
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What the acquisition of Satisfacts means for ApartmentRatings.com
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Bill & Peggy’s Excellent Social Adventure
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Multifamily in transition: The future of the ILS
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What McDonald’s and a violin can teach you about customer perceptions
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Happy Birthday BSitko.com! The dawning of a new era 2012 style…
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The 2011 Best of BSitko.com

Ratings and Reviews – Oversaturation or Maturation?

Sometimes, the genius of something is how simple and unique it is. Take Flappy Birds for instance. Although it wasn’t an immediate success, it sat in general ambiguity for 4 months before it exploded, it created an entire genre of game. It’s no longer available in the app stores but its legacy lives on in its many clones. It was first, it did it best, and it changed the game – pun intended. Back in the stone ages of Multifamily, about 3-4 years ago, for reviews, there was ApartmentRatings. Just ApartmentRatings. No clones. Ratings and reviews were the new buzz words. Yelp had very little relevance and Google reviews was a land of crickets. As an industry we had many[…]

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A list of some of my favorite social tools and why you should be using them too

We’re all busy creatures. We don’t always have time to keep a backup of our lives, stay on top of the latest blog posts, check ESPN, backup your attachments from Gmail, save articles for later, or keep an eye out for that used table and chairs set you’ve been looking for on Craigslist. We need stuff to help out. Although I’ve been using these social media tools for over a year now, I’ve come to really rely on them to do all sort of cool stuff. I did another video to show you some more dance moves, share some personal stuff, and talk about some of my favorite social tools. I hope you enjoy it. I’ve included some links here[…]

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Claimed Google Local listings bug. Are your claimed listings affected?

Google Places is the quickest way to gain exposure for your properties in the Google search engine. It’s free and if you want to edit these free listings, all you have to do is claim them as yours. After that, just get your listing looking right with the correct categories and relevant content, and it’s by far the easiest way to increase your Google ranking. We claimed our listings after AIM in 2010 and although it was a fairly tedious process which required phone calls or mailings in some cases, we’re obviously glad we did it. Periodically we go in and check the free analytics and make updates to some of the verbiage and business hours. Even after the transition[…]

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Information freedom: why you should smash those corporate silos

Let me tell you a sad story. The story begins in a meeting room, where a group of people are sitting around and chatting about a document. In its current form, the document doesn’t allow for new processes and needs to be changed. Over gallons of coffee and chocolate, they decide that multiple documents need to be created to accomplish their intended goal. The meeting is adjourned. Meanwhile, another group of people who actually manage these documents are going about their normal day. Changing this document would seem absurd to this group. Change what? The document is “just fine” as it is. The change process though, rolls on. Lawyers are consulted, fees are paid and the old document became two[…]

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What the acquisition of Satisfacts means for ApartmentRatings.com

Just before Wade Hewitt, Vice President of Apartmentratings.com spoke at the Apartment Internet Marketing Conference back in April, I was the guy in the back of the room, holding a bag of rotten tomatoes, with my hand fully loaded, ready to toss. “Apartmentratings.com in this very room! Can you believe our luck? As an industry, we’ve been waiting for a chance to sling our own mud (or tomatoes) at them! How dare they cause us undue stress because of their ugly website with angry rants!” As Wade, he with his egregious wit and broken razor, began speaking, I slowly lowered my arm, came to my senses, and dropped the tomato I was holding back into the bag. “Wait”, I said[…]

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Bill & Peggy’s Excellent Social Adventure

This is a combo post written by Bill Szczytko and Peggy Hale: We weren’t fortunate enough to travel to Boston for NAA this year. Honestly, watching our Facebook friends post status updates about their travel and arrival at Logan Airport, photos from hotel room windows with great views (like Israel Carunungan’s) and not so great views (sorry Kim Adams!) was heart wrenching. We saw pictures of old friends at Fenway Park, The Beach Boys Concert, Cheers, The Boston Harbor, tons of lobster dinners, in the educational sessions and networking on the awesome EXPO floor. We even saw #NAAEduConf actually trend on Twitter on the opening day! Very cool. As we sweated out another hot summer week in the Mid-Atlantic, we[…]

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Multifamily in transition: The future of the ILS

Ask Rent.com, Callsource, Lead Tracking Solutions, Vaultware, RentWiki, and MyNewPlace what the past year has been like. Mergers, acquisitions, and rebranding have been the theme. The top of the sales funnel has never seen such turmoil before. Change. It’s a sign of evolution within the industry. RentWiki represents a good case study. Back in 2009, their mission was to try to get residents to engage with each other and share their experiences. It’s a good concept. The problem? Residents and prospects aren’t passionate about apartments. Apartments are boring. RentWiki has noticed the shift to ratings and reviews and are rebranding themselves as RentAdvisor soon. So what do people want then? When shopping around, they want to read comments from other[…]

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What McDonald’s and a violin can teach you about customer perceptions

“You are only as wise as others perceive you to be” ~M. Shawn Cole On the morning of Friday, January 12, a colorless man emerged from the metro at L’Enfant Plaza station in downtown DC wearing jeans, a t-shirt and a baseball cap. He found a spot near a trash can and withdrew a violin from a case he had been carrying. He pushed the empty case in front of him, shrewdly tossed in a few dollars, and then began to play. The commuters’ bodies were a blur as he played Chaconne from Johann Sebastian Bach’s Partita No. 2 in D Minor. To those walking by him on that morning, it was one of many cacophonous sounds. I’m sure most[…]

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Happy Birthday BSitko.com! The dawning of a new era 2012 style…

I’m glad you’re here. Been busy today? Here – have a cupcake. I baked them myself. It’s my birthday you know. Not the man behind the curtain’s no, no… his birthday was weeks ago. It’s my birthday – BSitko.com! I turn one. Aren’t you happy? Last year around this time, the curtain man typed his credit card number into my host here and started me up. He pushed install, tried his hand with some crappy graphics and had no real focus. Social media? Marketing? Technology? Life? Parenting? I kept trying to tell him to pick a topic and stick with it. Instead he ignored me and wrote. Boy oh boy did he write. I’ve got to give him some credit[…]

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The 2011 Best of BSitko.com

It’s amazing to think that this blog is nearly a year old. I’ve written far more words than I could have imagined writing back in January. This year I’ve created lots of conversation, turned some people off, and maybe… just maybe…inspired others. Here’s a list of the top stuff that people have read on this blog this year. Enjoy and here’s to a great 2012. Top posts from 2011. Reasons why managing apartmentratings.com is no longer optional This is just a little post that got published in several trade magazines, generated several TV appearances, and got my photograph on the cover of Time magazine. Okay only none of those is right but it was my top post this year. Hope[…]

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