The 4 secrets to kicking your ILS habit

Posted by - Mar 3, 2011

Technology is designed to make our lives easier. No one is designing that cool tech gadget to give you more work to do. So when ILS’s came out they promised a whole new approach to Marketing. “Prospects will come to us because we’ll spend tons of dough on SEO and Ad Words and then we’ll

Underestimating those small decisions can lead to this…

Posted by - Feb 17, 2011

I decided two weeks ago that I wasn’t going to answer the phone when my wife called. It was a snap decision but I just didn’t feel like it. Yup… didn’t feel like it. I was preoccupied and didn’t want to be lectured about something that I knew I hadn’t done. (I deserved the lecture

Is the PC is dying?

Posted by - Feb 11, 2011

With the proliferation of technology these days, it’s hard not to get caught up in the hype behind all the new stuff (except for 3D TV…push the snooze button please). An article I read recently talked about how the PC era as we know it today is gone. Because of all the new tech, mobility

Why Marketing and IT must succeed… together

Posted by - Jan 28, 2011

For so long IT and Marketing have lived in separate worlds. We’ve always eaten lunch at separate tables, watched different TV shows, and lived in different neighborhoods. Marketing’s goal is to deal with people, get customers fired up about the product and brand, and drive leads. IT’s goal is to make sure the systems that

Cut the crap and be real

Posted by - Jan 14, 2011

I didn’t want to write tonight. In fact while typing, my Chrome Browser went white and Windows promptly asked if I’d like to shut it down. But I am persevering in spite of Window’s insistence that I terminate. Today was a tough day but I’m not going to get Debbie Downer on all of you.

Some over-hyped Technology you think you need but probably don’t yet

Posted by - Jan 7, 2011

I put together my first guest post. One thing I love doing is stirring the pot, generating conversation and making a few enemies…alright maybe not the last part. Below is a snippet of that post…head on over the Multifamily Technology 360 to check out the rest: Since the advent of the AS400 we’ve been hankering

Disney’s Tangled, brands and whether it matters for apartments or not

Posted by - Nov 15, 2010

I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up

3 things you might not be doing that can improve your lead conversions

Posted by - Oct 15, 2010

Many years ago I worked for Circuit City making commissions by selling A/V equipment. Late one evening, I was working with a gentlemen who had shown interest in some very high end pieces. I will admit I was nervous about asking for the close; mostly because the amount of money for the purchase was so