Tag - Technology

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The Job Change Conundrum
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Set Your Data Free
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Why Multifamily apartment pricing is broken
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From rags to riches: The power of industry networking
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Why I hate job titles
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The Heartbleed Security Bug: What’s been the effect on Multifamily?
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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)
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A list of some of my favorite social tools and why you should be using them too
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Traffic cures, car boogie, and the death of Google Reader
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How to become a geeky apartment shopper

The Job Change Conundrum

Some groups of people in this industry change jobs like I change my underwear – every few months. Their own personal job satisfaction is apparently hard to achieve or maybe it’s because they climb to the pinnacle of that position quickly and realize they don’t like the view. Some people give consulting a try which seems to be a great fallback for those individuals suited to dealing with that kind of stress. I’m not but God bless ’em. Some get scooped up in acquisitions, then are forced to stay in a place they loath, surrounded by people who are just as dismayed at their own sense of diminished self worth. Eventually they leave, after their non-compete contracts expire and go off to create[…]

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Set Your Data Free

Soooooo, you ever hear the one about the software tester who walked into a bar? She ordered a beer. She ordered 10 beers. She ordered 2.15 million beers. She ordered -1 beers. She ordered a nothing. She ordered a cat. She tried to leave without paying. I’m sorry if you don’t get that one but it’s a nerd classic. Here’s another one. Any program that actually runs right, is now obsolete. Or, my personal favorite: A user will find any interface design intuitive…with enough practice. I kid software. I have a sense of humor about it because generally I have a sense of humor about almost everything. Nothing good comes from getting mad at the software you use. It’s only doing[…]

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Why Multifamily apartment pricing is broken

Personally, if I’m ready to buy something, I need to know two basic things. First, what’s my excitement level for it and secondly, how much is it? That makes sense right? Overextending oneself is something one does right out of college when you think you have the world at your feet and assume that money grows on trees and so you run up your credit cards because you’re young and dumb. Not that I would know anything about that. Most people, though, are much smarter, whose thoughts are driven by the need to have what they want, balanced by how much they can afford. Fundamentally, at the end of the day, it’s really all about affordability – and at its[…]

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From rags to riches: The power of industry networking

Without business networking, the telephone as we know it might never have existed. Forced to setup his seemingly unimpressive telephone prototype in the top floor of Machinery Hall at the Centennial Exposition in Philadelphia in 1876, Alexander Graham Bell was desperate. The hot summer sun had been assaulting guests through the glass roof all day and the judges, who had been forced to walk around in their formal suits, had reached their breaking point. They agreed to break early and judge just one more exhibit. With this being his last day, Bell had probably run out of time. Frantically, he made his way downstairs to where the judges and other exhibit presenters had gathered. It was then that Bell heard[…]

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Why I hate job titles

“Change the way you look at things and the things you look at change.” ― Wayne W. Dyer Nowhere in my neurologist’s office did it say History Professor but when I noticed the Biography of Thomas Jefferson behind his desk last year, the history buff in me had to ask him about it. Little did I know I would spend the next 30 minutes talking to him about American History during the early 1800’s. Turns out, my Neurologist is also a History Professor and loves talking about history. Go figure. People would want to classify his life with a job title so let’s go with HistoricalProfologist. People really love job titles. In a psychology sense, it’s how people are able[…]

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The Heartbleed Security Bug: What’s been the effect on Multifamily?

In the first week of April we received word that OpenSSL, the open source implementation of the SSL and TLS protocols, had been compromised. Over the past 2 years, this vicious flaw that raged throughout the internet, allowed hackers to steal encrypted data. If you’re like most people, up until recently, you probably had no idea what this technology even meant. Who cares, right? I just need to check Facebook one more time. Truthfully, though, the normal web protocol (http) is not very secure. If you’re smart and have the proper software, it’s possible to listen in on what computers are saying back and forth to each other. You could read passwords and usernames and credit card information and the[…]

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A cool, pretty easy, and free trick you can use for better lead attribution (Yes, even on Craigslist)

Trying to reach perfect lead attribution is like trying to learn to fly with a pair of chopsticks and chewing gum. People just use way too many websites to get all the information they need to make the best choice. All we can do as marketers is simply the best we can. When going over our reports last year and discovering that our website had turned into a source code catch-all, we decided to try something different. Create sub-domains for your marketing. Here’s what I mean. Click on this link: http://iamanerd.bsitko.com. The iamanerd is the subdomain here. Do you notice when you click on this link it redirects you to a blog post I wrote? Notice the Google Analytics code[…]

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A list of some of my favorite social tools and why you should be using them too

We’re all busy creatures. We don’t always have time to keep a backup of our lives, stay on top of the latest blog posts, check ESPN, backup your attachments from Gmail, save articles for later, or keep an eye out for that used table and chairs set you’ve been looking for on Craigslist. We need stuff to help out. Although I’ve been using these social media tools for over a year now, I’ve come to really rely on them to do all sort of cool stuff. I did another video to show you some more dance moves, share some personal stuff, and talk about some of my favorite social tools. I hope you enjoy it. I’ve included some links here[…]

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Traffic cures, car boogie, and the death of Google Reader

The Google Reader announcement, that it was shutting its doors on July 1st 2013, really shook me up. Okay, my emotional distress is a slight exaggeration, as it is just a software program, but still though, it compelled me enough to at least make a video again. I hope you like the topic, as well as the choreography help, for those stuck in their vehicles on the way to and from work. Linked to the very funny picture over at Spin sucks.com

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How to become a geeky apartment shopper

It certainly isn’t your grandmother’s apartment search experience anymore. Not even close. You can imagine how the process used to be. Cup of freshly brewed coffee, a donut, the Sunday paper, all while making wide circles over ads that looked interesting. You’d gather up your list and head out on Monday morning, hit the streets, drive to some of your favorites or maybe you’d even pick up the phone and call around. Trouble with that approach, as we now know, is the limited amount of information you had at your fingertips. Newspaper descriptions manipulated by marketing departments have a tendency to be predictable, loaded with too many descriptive phrases (an inordinately quaint living space!) and certainly doesn’t fill in the[…]

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