5 Key mistakes you should avoid while working your guest cards

Posted by - Dec 16, 2011

No matter how you create one, be in on an iPad, a website, a piece of paper, or your Etch A Sketch, the guest card is the fundamental way to understand a prospect’s needs and get them to move-in. As we enter the slow season and rush to find ways to drive more leads, I

The technological evolution of multifamily: Are you in it or overdoing it?

Posted by - Nov 21, 2011

“Humanity is acquiring all the right technology for all the wrong reasons.” ~ R. Buckminster Fuller Our payroll person often tells the story about how, back in the day, she used to enter employees’ time in the computer system using punch cards. 30 years later that story, of course, is hilarious. Punch cards? Oh wow.

Why the best antivirus is you – Part 2: Learning how to protect yourself.

Posted by - Oct 21, 2011

In part 1, I talked about the ways that antivirus companies try to manipulate you with misinformation and fear tactics. In this part, it’s time to roll up our sleeves and help you help yourselves. The internet is a fun playground but people often want to jump from the top of the slide, stick their

Why the new Facebook insights might make you rethink your Facebook strategy

Posted by - Oct 7, 2011

There goes Facebook changing things again. Due to these recent changes, the big question businesses have been asking over the past few weeks is “What’s in it for us?” or more specifically – “How will all of these changes affect our pages?” We’re beginning to figure that out as Facebook today has rolled out their

Got files? Why NOW is a good time to rethink your backup strategy.

Posted by - Oct 5, 2011

Mondays get their reputations for a ton of reasons. I headed back to my office on a particularly difficult Monday and noticed instead of the normal Windows 7 desktop, my screen was black with some white text. The text, it turned out, announced something bad: Disk boot failure? When I left my office I had

What does your technology free downtime look like?

Posted by - Sep 25, 2011

“Men have become the tools of their tools.” ~Henry David Thoreau The gears turned and it started a chain reaction which would ultimately lead to my demise. There’s always a chance it won’t. Something could misfire, the boot might miss the bucket or the blue pole with the hand might go awry, causing the metal

Today’s Question: The new Facebook… Innovation or Annoyance?

Posted by - Sep 23, 2011

“For the first time ever in a single day we had 500M people use Facebook.” – Mark Zuckerberg Back in July the rage was Google Plus. Lots of us couldn’t get enough of it. Great engagement, interesting platform with high expectations, and the Google name. It was a social network that was going places. In

Today’s Question: Optimize your site for mobile?

Posted by - Aug 31, 2011

Saw a discussion between @LisaTrosien and @Eric_Urbane today about optimizing your site for mobile. Should you? What are the pros and cons of doing so? I just wanted to give you some of my thoughts here in the hopes that we can chat about it in the comments.