Underestimating those small decisions can lead to this…

Posted by - Feb 17, 2011

I decided two weeks ago that I wasn’t going to answer the phone when my wife called. It was a snap decision but I just didn’t feel like it. Yup… didn’t feel like it. I was preoccupied and didn’t want to be lectured about something that I knew I hadn’t done. (I deserved the lecture

Is the PC is dying?

Posted by - Feb 11, 2011

With the proliferation of technology these days, it’s hard not to get caught up in the hype behind all the new stuff (except for 3D TV…push the snooze button please). An article I read recently talked about how the PC era as we know it today is gone. Because of all the new tech, mobility

Why Marketing and IT must succeed… together

Posted by - Jan 28, 2011

For so long IT and Marketing have lived in separate worlds. We’ve always eaten lunch at separate tables, watched different TV shows, and lived in different neighborhoods. Marketing’s goal is to deal with people, get customers fired up about the product and brand, and drive leads. IT’s goal is to make sure the systems that

Cut the crap and be real

Posted by - Jan 14, 2011

I didn’t want to write tonight. In fact while typing, my Chrome Browser went white and Windows promptly asked if I’d like to shut it down. But I am persevering in spite of Window’s insistence that I terminate. Today was a tough day but I’m not going to get Debbie Downer on all of you.

Some over-hyped Technology you think you need but probably don’t yet

Posted by - Jan 7, 2011

I put together my first guest post. One thing I love doing is stirring the pot, generating conversation and making a few enemies…alright maybe not the last part. Below is a snippet of that post…head on over the Multifamily Technology 360 to check out the rest: Since the advent of the AS400 we’ve been hankering

What I learned in 2010

Posted by - Dec 20, 2010

This post might come across as narcissistic. I apologize in advance for that. I do hope there’s enough self-deprecation to make up for it. What I want to share is my list of things that I learned this year. Important and ground breaking? Certainly to me… but I hope there are things on this list

Why you suck at Twitter

Posted by - Dec 6, 2010

Okay Mr. Professional Social Media guru.. sit down and let’s chat a minute. Oh stop it now… close TweetDeck and give me 5 minutes. Now I know you’re busy and everything but there are some things I need to tell you about why you really DON’T understand this whole Twitter thing. It’s impossible for you

Managing and Measuring Leads

Posted by - Nov 30, 2010

Guest spotted in my first podcast today. Yes… FIRST. We talked about all the different kinds of metrics you can follow regarding your leads. In addition we talked about how we manage our leads at Maryland Management. I only lost my train of thought once… (so embarrassing). Seriously though if its something you’re interested in,

Why Cost per Lease is a terrible metric and what you can do about it

Posted by - Nov 23, 2010

Due to our desire to measure everything, we inundate ourselves with reports. Some of these reports are invaluable and others have us spinning our wheels. One that is given way more credibility in this industry is the cost per lease. This report’s goal is simple; figure out if you’re spending money on lead sources that aren’t

Disney’s Tangled, brands and whether it matters for apartments or not

Posted by - Nov 15, 2010

I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up