3 ways social search will change how you find apartments

Posted by - Apr 7, 2011

Google deciding to implement their +1 search service really isn’t big news… yet. Its implementation is a little buggy and isn’t turned on by default. Like the Facebook Like button soon you’ll be able to add the +1 button to your website or blog. Cool. I’m all giggly inside at the prospect of another thing

The 4 secrets to kicking your ILS habit

Posted by - Mar 3, 2011

Technology is designed to make our lives easier. No one is designing that cool tech gadget to give you more work to do. So when ILS’s came out they promised a whole new approach to Marketing. “Prospects will come to us because we’ll spend tons of dough on SEO and Ad Words and then we’ll

Why Marketing and IT must succeed… together

Posted by - Jan 28, 2011

For so long IT and Marketing have lived in separate worlds. We’ve always eaten lunch at separate tables, watched different TV shows, and lived in different neighborhoods. Marketing’s goal is to deal with people, get customers fired up about the product and brand, and drive leads. IT’s goal is to make sure the systems that

Why you might not be ready for Revenue Management yet

Posted by - Jan 11, 2011

Parts of this were taken from a post on Multifamily Technology 360. I used to own a Magic 8 Ball. For a short while I had myself convinced that it could really predict the future. One of the times I was aware of its power was the day I was in the back of class

Some over-hyped Technology you think you need but probably don’t yet

Posted by - Jan 7, 2011

I put together my first guest post. One thing I love doing is stirring the pot, generating conversation and making a few enemies…alright maybe not the last part. Below is a snippet of that post…head on over the Multifamily Technology 360 to check out the rest: Since the advent of the AS400 we’ve been hankering

What I learned in 2010

Posted by - Dec 20, 2010

This post might come across as narcissistic. I apologize in advance for that. I do hope there’s enough self-deprecation to make up for it. What I want to share is my list of things that I learned this year. Important and ground breaking? Certainly to me… but I hope there are things on this list

Prospect POV: Why I’m never going to live there

Posted by - Dec 7, 2010

Another blog post in the Point Of View series. Thanks to Lily for her thoughts: Hi. My name is Lily Fimamut. I’m 22 years old and have always lived with my parents. I love them tremendously but I needed my freedom and was looking forward to finally moving out. I nervously began my search on

Managing and Measuring Leads

Posted by - Nov 30, 2010

Guest spotted in my first podcast today. Yes… FIRST. We talked about all the different kinds of metrics you can follow regarding your leads. In addition we talked about how we manage our leads at Maryland Management. I only lost my train of thought once… (so embarrassing). Seriously though if its something you’re interested in,

Why Cost per Lease is a terrible metric and what you can do about it

Posted by - Nov 23, 2010

Due to our desire to measure everything, we inundate ourselves with reports. Some of these reports are invaluable and others have us spinning our wheels. One that is given way more credibility in this industry is the cost per lease. This report’s goal is simple; figure out if you’re spending money on lead sources that aren’t

Disney’s Tangled, brands and whether it matters for apartments or not

Posted by - Nov 15, 2010

I was excited to go Christmas shopping with my wife on Sunday for the kids. After struggling to find a parking place and fighting off the crowd, my excitement quickly died down. Within 10 minutes of arriving at Target, boredom set in and I was surfing the internet on my DROID Incredible. I glanced up