RealPage acquires MyNewPlace: Marriage made in heaven?

Posted by - Aug 24, 2011

This is from a guest post on Mike Brewer’s Group published yesterday. “Every noble acquisition is attended with its risks; he who fears to encounter the one must not expect to obtain the other” ~ Pietro Metastasio A curious thing happened on the way home from work yesterday. I was parked at a light and

Some helpful tips for making your Craigslist posts more effective

Posted by - Jul 27, 2011

Founded in 1995, Craigslist is the dominant player in classified websites. When you’re thinking about selling or renting something, the first site that comes to mind is Craigslist. It’s that awareness (and the fact that it’s free!) that makes it so effective as a lead generating tool. Alright fine, we know it’s not sweat equity

Getting Multifamily’s head in the clouds

Posted by - Jun 27, 2011

This was a guest post over on Mark Juleen’s blog from last week. Thought I’d share it with you here: The talk these days among IT guys is “What business practices can we push into the cloud?” Cloud computing is, among many things, a great way to save money, resources and helps with your green

Why don’t we answer the phone?

Posted by - Jun 9, 2011

Over the last 10 years we’ve seen some crazy technological shifts haven’t we? Mobile phones can do it all, Internet Listing Services drive more leads than ever before, and our own websites (and the technology behind it) have become far more advanced than we could have ever dreamed. Fundamentally all of these cool new things

AIM 2011 Conference takeaways

Posted by - May 5, 2011

I am suffering from the post-Apartment Internet Marketing conference butt drag. Sure it’s the long flight and the time change but also the experience itself. This year’s conference was another fantastic one with tons of great networking with friends I’ve met and hadn’t before. I’m always amazed at the sharing of ideas and thoughts you

AIM 2011 Conference begins

Posted by - May 2, 2011

Last year I was given the privilege of attending the Apartment Internet Marketing conference for the first time. I met a ton of great people. They inspired me to try some of the things I’ve been doing over the past year and I’ve grown so much because of it. There are good reasons why an

Can company culture be changed?

Posted by - Apr 28, 2011

Today I had the privilege of meeting with some people from another Property Management company. This meeting was a reunion of sorts because the lady I met with used to work for Maryland Management several years ago. Today I got the opportunity to learn first hand about their challenges. I didn’t go there as a

Making the case for not having a social media strategy…yet.

Posted by - Apr 18, 2011

A week or so ago I wrote a blog post outlining Google’s new +1 stuff. There’s some great information in there telling you how social media results are being utilized by search engines. It even suggests that as a business you had better have a long term social media strategy. I wanted to back track

Making sure your product doesn’t suck

Posted by - Apr 11, 2011

I saw Jason Falls at a conference last year (Thanks Duncan!) and he said something that probably seems obvious to a lot of you but is so often taken for granted: Before you spend any effort in Social Media make sure you have a product that doesn’t suck. Jason’s concept seems simple right? Don’t create